Weapons of Mass Instruction

He has a wild look in his eyes, but a beautiful idea in his mind. Meet Raul Lemesoff, an eccentric character from Buenos Aires, who takes old cars and turns them into “militaristic bibliothecas” that drive the streets of Argentina, giving free books to those who want them. This is an ongoing project for Lemesoff, but the weaponized 1979 Ford Falcon you see above was specially created to celebrate World Book Day on March 5th. You can thank 7UP for commissioning that project.

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